I’m sure by now you are well aware how important article writing can be for your business. What you may not be aware of is the difference the right choice of keywords can make to your article writing success.

If you reading this article I presume you already know what article marketing/article writing is so I won’t into to explaining it here.

But for those you who aren’t up to speed on keywords and which ones you should focus on in your article writing I’ll explain this in this article.

To get down to the basics, keywords are the words that people type into the search engines to find whatever it is they’re looking for.

For example if I was looking for “Weight loss tips” I’d probably type in those very words and I’d expect the search engines to give me websites related to those keywords.

But what a lot of people don’t realize is that not keywords are created equally. What I mean by this is that if someone types in “Free weight loss tips” isn’t expecting the same results as someone who just types in “weight loss tips.”

The person who types who uses the extra word “Free” is expecting to find something that isn’t going to cost them anything. They’re looking for something free, and if they were given a website with a weight loss product that cost money chances are they’re not going to buy it because they’re looking for something free.

Now I know this example is an easy to spot to notice and makes common sense but what you might not know is that even a subtle difference in keywords can make a great difference.

For example if we stick with “weight loss” as our main keyword but come up with different variations you see this in action.

Here’s a quick pop quiz you. Take a moment now and look and the following keywords

Instant weight loss

How to loss weight

Rapid weight loss

Drastic weight loss.

Now if I asked you to put them in order starting from the best keyword to the worst (well, not the worst but you get the idea)

Question: Which keyword is the best one to focus your weight loss article on?

Don’t cheat now! Take a moment before you read any further.

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If you said “Drastic weight loss as the best” you’d be wrong.

The best keywords are actually “Instant weight loss,” If you gave that keyword as your answer, Congratulations!

Here’s their order of importance using the Google keywords tool. (The “£” values are how much you would pay per click if you were using Google adwords.)

1. Instant weight loss (£1.67)

2. Rapid weight loss (£1.42)

3. Drastic weight loss (£1.24)

4. How to loss weight (£1.05)

As you can see while some of the keywords are similar, the results you can get from them are a lot different.

Now if you’re still a little bit confused by the £ amount after each keyword here’s how I make it a bit clearer to you.

The more expensive keyword “Instant weight loss” costs more because anyone who uses that keyword in the search engines will probably buy a product or service to help them to lose weight.

Compared to “How to lose weight” which could be someone just looking for weight loss suggestions or tips but aren’t sure of what they’re looking for, so there’s not a big a chance of making a sale to them.

So if you’re looking to make a sale or promote a paid service you need to target the more expensive keywords they’re more expensive because that’s where the money is!!

So how can you find these high paying keywords, firstly drop by

www.adwords.google.com/select/KeywordToolExternal

and type in your main keyword and other details and click “Get keyword ideas” button.

After a few seconds you’ll get a list of keywords related to your main keyword. Then click the “Choose columns to be displayed” box and select “Show Avg CPC” and fill in a large amount $50 and click go. After a few seconds you keywords will have a cost per click value after them. Just click the “Estimated Avg. CPC” heading and the keywords will sort them selves out into order, click it again until the values are highest to lowest.

You now have the best keyword in your niche. The highest ones on the list are the ones you need to target; these are the action keywords (by action I mean the action of someone putting their hands in their wallet and buying, that is!)

Finally, As you’ve seen all keywords aren’t created equally, if you’re going to spend the time writing an article why not make sure it’s the type of one that converts the best for you. Best of luck!

Need lots of lovely FREE traffic for your website? Visit www.ItWasSoEasy.com and give us your articles. We’ll do our best to get as much FREE traffic to your site as possible…its what we’re here for!

A core SEO principle involves understanding the SEO long tail of keywords and how to leverage its potential with your on page and off page strategy. When a search engine optimization specialist masters long tail keyword research he (or she) is enabling the website’s ability to maximize search engine ranking potential. A long tail keyword strategy can be applied to both natural (organic) search rankings and pay per click (PPC) advertising.

With long tail strategy the SEO specialist understands that even though the majority of searches are typically centered on a one, two or three word keyword search phrase that there is an extensive amount of value in the total combined search volumes of four and five keyword targeted phrases. Why would your strategy focus around long tail keywords?

Keyword Strategy and the Long Tail:

If you knew the majority of searches where not occurring among four word for five word keyword phrases, then why target them? There are several reasons why this strategy might be adventurous, mainly because the barriers of ranking naturally for shorter keyword phrases are too high. This might be because the sites currently ranking well for the shorter keyword phrase are older (more established), have a significantly larger website, or have more links pointing to their site, some of which use the targeted keyword phrase as anchor text.

Understanding that you may not rank for certain high traffic two or three keyword phrases the SEO professional must think more creativity. The SEO professional must look to find “deeper,” or long tail keywords. Typically the search volumes are much lower for long tail keywords, so it becomes a strategy of volume. If planned correctly ranking for the sum of long tail keywords will have a greater value than just ranking for one or two high traffic keywords.

Applying the Long Tail to Natural Search Keywords:

Keyword research uncovers the ability to find keyword phrases that might not appear obvious, but have search volumes significant enough for the SEO professional to target. It is important to remember that different stemming words and plurals can help create a vast combination of unique targeted keyword phrases. The additional for a descriptive adjective or geography can further help distinguish a SEO long tail keyword from a root keyword phrase.

Ranking for search engine optimization is more difficult than when geography is added into the mix. In the example of an SEO agency in Atlanta, GA the root keyword phrase search engine optimization is highly desirable, but not necessarily achievable. In this example the agency might want to target a long tail phrase such as:

Atlanta SEO agency
Search engine optimization in Atlanta, GA
Georgia search engine optimization

Applying the Long Tail to Pay Per Click Keywords:

Long tail keywords is a presents a great PPC opportunity. If you have the capacity and organizational ability to manage the complexity of the campaign you’ll be rewarded with less competition and a dramatically lower cost per click (CPC) for your long tail keywords. If you feel your budget is inadequate for your PPC ad spend, looking to long tail keywords is a smart strategy to maximize you ability to reach the most amount of potential online consumers with your budget.

The more a SEO specialist can understand about the consumer, the better he is able to design content and online campaigns that will target and appeal to the consumer performing a search. Each keyword phrase is different and recognizing the connections between on page and off page strategy can help the SEO professional provide maximum value to the website’s ability to communicate its message to the online community.

Author Resource:-> Keith Hanks is an http://www.twentysix2.com/ Atlanta SEO agency Account Manager. He has a passion for http://www.twentysix2.com/ Georgia search engine optimization and http://www.twentysix2.com/ Search engine optimization in Atlanta, GA.

Article From www.ItWasSoEasy.com/