How To Get A Bigger Click Through On Your Articles Resource Box Or Why A Resource Box Isn’t Really A Resource Box.
I’ve just spent the last 90 minutes listening to a great teleseminar by Jeff the article guy where he talk about how to get better results from your resource box.
The majority of people assume because a resource box is called a resource box they think this is the point where they should go crazy and write about how great they are, their website, is blah blah, etc, etc.
Now don’t get me wrong I’m not laughing at these people because I made the same mistakes, I wrongly assumed that this was the chance for me to promote me and my business.
But as I’m about to show you I was way off.
For example: I used to start my resource box off with
This article was written by Barry J McDonald who likes to write article on various health related matters from asthma to weight loss. His 2 main websites are www.BreatheYourAsthmaAway.com and www.EscapeFromFat.com.
Now does that seem ok?
Yes, I was promoting myself and giving details of my 2 sites but was it really doing the best for me?
Nope!
If you look at it from my readers point of view they’re probably thinking “Good for you, you’ve got 2 websites and you write articles on various health related matters that’s great”
Now I’m not trying to sound sarcastic, but some of them may have been thinking that subconsciously, they read the article maybe discovered some golden nugget and just moved on.
My thinking was all wrong; I was looking at my resource box as a resource box rather than a continuation of my article.
Your source box should flow seamlessly from your article, if your reader finds themselves at the bottom of your resource box without noticing any changes you’re on the right path.
For example if your article is made up of 5 tips make your resource box tips number 6. This way you reader will just assume it’s just another tip and they’ll want to read it.
But to do this well you need to change your wording and make your resource box read like a tip rather than just a resource box with “Tip 6” written beside it.
Also like a great sales letter your resource box needs a call to action. A reader of your article mightn’t know that they should visit your site for more great information or to collect a free report, so tell them what you want them to do.
If you take some of these points on board like I know, I’m going to do.
I know we’ll find a greater click through to our sites from our articles.
And now I’d to invite you to take a look at the many articles at www.ItWasSoEasy.com where you’ll find some great examples of what other people are doing with their resource boxes.
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In the call to action in the resource box the link to your site should be a hyperlink with anchor text that contains your page’s most important keyword or keyword phrase.
These hyperlinks are very valuable backlinks (one-way links). You should combine article backlinks with blog directory backlinks to help you gain top search engine rankings and significant free targeted traffic.
Submit to 3-5 article directories per day and vary the anchor text.
Submit to 3-5 blog directories or RSS submission sites per day through the list of 250 directories at:
Blog Directories
Best of success,
Robert A. Kearse
Thanks for the extra tips, Robert
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